14 Ways to Promote Your Latest YouTube Video
If you’re like me, you put a lot of time, effort, and thought into your YouTube videos. Even if you don’t, since YouTube is the second most searched engine in the world (and owned by the #1—Google), there is good reason to make the most of each upload.
Here are the 14 tasks bloggers should do whenever you upload a YouTube video to your YouTube channel.
- Add an SEO-optimized title: Your YouTube video title is essential in helping your video be found, so use appropriate keywords.
- Add an SEO description: Include a description that isn’t keyword stuffed, but does include your main keywords.
- Add your website link to the description: If you have a website or blog, be sure to provide a link back to that. You can also include links to all of your social media channels. When posting links, be sure to include the “http” or the “https,” as that’s the only way YouTube can automatically hyperlink it.
- Maximize your tags: so many people do not maximize the number of tags that they can have. Tags are your keywords, and they are critically important to being found. Include any relevant tags. Then, check back in a month or two to see how that particular video is being found—and change out some of the tags that are insignificant. For your long-tail keywords, be sure to include them within quotes, like “Business Blog Writers,” so that they’re searched as single phrases, rather than three separate words.
- Post on Pinterest: In August, Krizia taught us How to Add Your YouTube Videos to Pinterest. Note that Krizia also suggests branding every video that you have on your channel because Pinterest allows people to watch the video directly on Pinterest. Unless they have motivation or reason to find out more, most viewers will not click through to your YouTube channel.
- Like your video: The number of likes on your video helps it gain popularity, so by liking it, you’re just helping it get the attention of the audience you’re trying to target.
- Share it on Facebook: Whether you have a Facebook page dedicated to your blog or website, or whether you just use your personal Facebook profile, you will want to share your video there for people to see. You never know who they will share it with—this is how many videos have gone viral. If you are posting a video that involves a company, take the time to tag them in the post with the video link.
- Share It on Twitter: As usual, you want to shoot a link to your video out to all your Twitter followers. Be sure to include relevant hash tags and, if your video features a company and its product, then you definitely want to include their Twitter handle in the tweet too. For example, when I upload a product review for Floppycats, I then send out a Tweet like this, “Ragdoll Cats Chow Down on Eden Foods Bonito Tuna Flakes—Floppycats http://ow.ly/cU6Gp @edenfoods #cat #cats”.
- Share it on Google+: YouTube is owned by Google and so is Google+. They like each other, so make sure they like your videos too.
- Share it on LinkedIn (if appropriate): If your video is business-related and will help your efforts to grow your business, then you certainly want to share it on LinkedIn.
- Schedule it to post on HootSuite monthly, for the next year: I like to come up with a Tweet or a Facebook posting for each new video, and reschedule them for release once a month for a year. As a blogger, it shows companies you’re promoting that you are looking to maintain your relationships with them, and also helps an old video enjoy new life every month.
- Create a video response: Search for a video that is similar to yours, and rather than writing a comment about it, create a video response that will attract the audience you want.
- Write a blog post and embed the video: More than likely you are trying to get Google to love your website and want to put it at the top of their search engine results. So make them love it more by embedding your YouTube videos into your blog posts.
- Add it to a playlist: Whether you have already established playlists, or need a new one for this video, add it to a playlist using a relevant keyword from the video.
They’re the essential 14 steps, but are other things to do when you post a video, like adding annotations, asking people to subscribe, and adding transcripts, as Deepak covered in SEO Your.
How to Optimize Your YouTube Video for Maximum Traffic
When companies plan their marketing strategies, they often make the mistake of ignoring YouTube as a possible channel for lead development. Social media, PPC and other fields are accepted as vital, but YouTube? How much marketing use is the world’s foremost provider of cute kitten videos?
Actually, YouTube represents fertile ground for lead generation. People tend to forget YouTube is in fact a social platform just like as Facebook and Twitter with sharing capabilities, comments and likes as part of its features. While the video site’s search page is now the second most popular search engine (and thanks to Google’s acquisition of YouTube, intricately connected to the number one search option).
Why Upload to YouTube?
Many companies choose to host their videos on their own websites instead of uploading media to YouTube and then linking within the website. This is, quite frankly, a mistake.
The video adds value to your website, but only enriches user experiences if people visit the site.
A video hosted on your own website only gets viewed by people who come to your site, limiting how many people find and view it.
If you let YouTube host your videos, people are more likely to find them, and if their response is favorable, they’re more likely to visit your site for additional information.
Social Media Strategies and YouTube
Many of the social media strategies used on Twitter and Facebook work equally well on YouTube. YouTube users can:
“Like” and “Favorite” individual videos
Subscribe to channels
This much like following Tweets or Liking a Facebook page. These features offer opportunity to engage your audience in dialogue, and not just in the comments section. Your videos give your company a human face no amount of tweeting and Facebooking can match, because the viewer sees and hears you. Some videos spark video responses, offering opportunity for a very public and interactive dialogue.
YouTube supports cross-platform interactivity with a wide range of social media platforms. Viewers can easily link your content to Facebook, Twitter, Google Buzz, StumbleUpon and Blogger with a few clicks, increasing the organic growth of your content.
So here are some simple tips on how to optimize your YouTube video for maximum traffic.